Refreshing A Global Icon
Clarks invented the left and right shoe. That’s how long they’ve been around. But for the last 200 years, the brand’s been known more for its iconic silhouettes than its legacy of progress. What they needed was a global reset focused on the future. So we gave them one.
“WFTW have a happy knack for listening to what we say and putting their finger on ideas we couldn’t quite articulate. The benefit is way beyond the words (though these are great) in the strategic platform this provides.”
Global Head of Marketing, Clarks