Crowning A Champ
After a five-year closure, little ol’ Saddleback Mountain made a comeback for the ages. Their reopening year saw solid skier visitation, but year two lacked desperately-needed growth. In a “make or break” situation, WFTW was tasked with upping skier visits by 30%. So we put a stake in the snow, boldly declaring Saddleback “Maine’s Favorite Mountain™” and spent the entire next season punching our deep-pocketed corporate conglomerate competitors in the nose.
Donny “Friggin” Pelletier
Our coup d'état, though, was bringing ski influencer Donny Pelletier to the mountain halfway through the season for a covert content grab. We dropped our “Donny Does Saddleback” series over a two-week span in January, giving our client a viral hit and racking up more than 2 million earned impressions.
“WFTW has a broad and unique skill set. From branding and creative messaging to ROI-based decisions, and everything in between. They constantly think about how to drive results through traditional methods, and at the same time, explore out of the box ideas. They listen, reflect, and deliver pointed impactful communications across all spectrums. They’re great partners, in all respects, and are fun to work with.”
CEO, Saddleback Mountain
