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Clarks

For the World Ahead

Refreshing A Global Icon

Clarks invented the left and right shoe. That’s how long they’ve been around. But for the last 200 years, the brand’s been known more for its iconic silhouettes than its legacy of progress. What they needed was a global reset focused on the future. So we gave them one.

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Performance

Results

71% of consumers reported a favorable response to our Launch Anthem saying it changed their perception of the brand in a positive way

83% of consumers stated that the campaign conveyed empowerment and self-expression

71% believed Clarks was passionate about making a difference

81% saw Clarks as authentically embracing social and cultural diversity

“WFTW have a happy knack for listening to what we say and putting their finger on ideas we couldn’t quite articulate. The benefit is way beyond the words (though these are great) in the strategic platform this provides.”

Global Head of Marketing, Clarks

LET'S GET AFTER IT

Words From The Woods is a 2x Emmy-nominated secret hiding in Portland, Maine.

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