Reimagining Recruitment
Believe it or not, there aren’t a lot of young people clamoring to sell insurance. And the negative stigma around the industry has stifled recruitment efforts for years. So we decided to call a spade a spade and flip the whole thing on its head.
Followed up with a recruitment toolkit roll-out for our most important brand ambassadors: our agents.
"By reframing insurance sales as an exhilarating and rewarding profession, Colonial Life has attracted top talent and inspires existing agents to celebrate their meaningful work."
VP of Marketing, Colonial Life
