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Colonial Life

Dream Career

Reimagining Recruitment

Believe it or not, there aren’t a lot of young people clamoring to sell insurance. And the negative stigma around the industry has stifled recruitment efforts for years. So we decided to call a spade a spade and flip the whole thing on its head.

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Followed up with a recruitment toolkit roll-out for our most important brand ambassadors: our agents.

Performance

Results

134% increase in average daily form submissions

9% increase in total new agents YoY

+14 new agents per week, compared to the pre-campaign average; four times the weekly growth needed for ROI

"By reframing insurance sales as an exhilarating and rewarding profession, Colonial Life has attracted top talent and inspires existing agents to celebrate their meaningful work."

VP of Marketing, Colonial Life

LET'S GET AFTER IT

Words From The Woods is a 2x Emmy-nominated secret hiding in Portland, Maine.

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