Pivoting With Purpose
MaineHealth is the largest and most comprehensive healthcare network in Northern New England. When the pandemic hit, brand-level messaging needed to take a backseat to what became nearly two years of moment-in-time public service announcements (work that won our client AdAge CMO of the Year). So, when the coast was finally clear, we quickly pivoted to a new brand campaign that would cement their philosophy and holistic approach to care for years to come.
