Making It Mean Something
The team at Old Elk had already been quietly releasing some of the highest-quality bourbons on the planet for years. When they hired us to build the brand, one of our first questions was “what does the name mean?” And since they didn’t have an answer, we gave them one.
“WFTW has been invaluable to us. We’re a small team that’s expanding quickly and the WFTW team truly has been a right arm to us this year – both to drive and focus our brand strategies, as well as pull through to bring the brands to life in dynamic ways. Even more, they’re clearly seasoned pros in their work flow. They know how to sift through what’s important, what’s not – and where they can lend their expertise. No matter the hurdle that was thrown at them, they were consistently able to deliver bulls-eye strategy and creative.”
Director of Marketing, Old Elk Distilling
