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Old Elk

Quiet On Purpose

Making It Mean Something

The team at Old Elk had already been quietly releasing some of the highest-quality bourbons on the planet for years. When they hired us to build the brand, one of our first questions was “what does the name mean?” And since they didn’t have an answer, we gave them one.

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Performance

Results

Consistent YoY sales growth since inception, leading to acquisition in 2025

Global Accolades: Master Distiller of the Year Greg Metz & Master Blender of the Year Nominee Mel Maddox in 2024

Top 20 Most Exciting Whiskies in the world -Whiskey Advocate, 2023

“WFTW has been invaluable to us. We’re a small team that’s expanding quickly and the WFTW team truly has been a right arm to us this year – both to drive and focus our brand strategies, as well as pull through to bring the brands to life in dynamic ways. Even more, they’re clearly seasoned pros in their work flow. They know how to sift through what’s important, what’s not – and where they can lend their expertise. No matter the hurdle that was thrown at them, they were consistently able to deliver bulls-eye strategy and creative.”

Director of Marketing, Old Elk Distilling

LET'S GET AFTER IT

Words From The Woods is a 2x Emmy-nominated secret hiding in Portland, Maine.

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