Crowning A Champ
After a five-year closure, little ol’ Saddleback Mountain made a comeback for the ages. Their reopening year saw solid skier visitation, but year two lacked desperately-needed growth. In a “make or break” situation, WFTW was tasked with upping skier visits by 30%. So we put a stake in the snow, boldly declaring Saddleback “Maine’s Favorite Mountain™” and spent the entire next season punching our deep-pocketed corporate conglomerate competitors in the nose.
Donny “Friggin” Pelletier
Our coup d'état, though, was bringing ski influencer Donny Pelletier to the mountain halfway through the season for a covert content grab. We dropped our “Donny Does Saddleback” series over a two-week span in January, giving our client a viral hit and racking up more than 2 million earned impressions.
