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Selling With Celebrity

In his 21st pro season, at the ripe-old-age of 43, Tom Brady won his seventh Super Bowl ring. It was unexpected and unheard of. Luckily, we were prepared, having delivered a complete creative overhaul of his personal health and wellness company during the epic run. So, as Tom’s success brought more eyeballs and consumers to the brand, we were ready with campaigns spotlighting the everyday people whose lives the program was truly changing.

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Performance

Results

New logo, look, focus and tone for the brand, resulting in a doubling 300k+ in IG followers in one year

Brand Book drove home consistency across new service locations and new builds, and among the Body Coaches, Partners, Vendors, and TB12 Athletes

“The team at WFTW provides just the right balance of professionalism, creativity, and innovation to suit our needs. From day one they felt like an extension of our team. Having undertaken a number of projects with them, they have listened carefully every time to the brief and come back with a very thoughtful and exciting approach to tackling it.”

Chief Marketing Officer, TB12

LET'S GET AFTER IT

Words From The Woods is a 2x Emmy-nominated secret hiding in Portland, Maine.

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